concept development

No Chiefs undertook the complete development of the strategy and project management of Nation of Billions, a new online content platform co-founded by DJ Semtex and Marium Raja. Amassing market research we informed a complete Competitive Intelligence report; developed the creative direction and design concept for the website; a strategy for editorial programming and branded content, and developed an architecture for content management.

design and development

We worked in collaboration with Baris Erkol to construct the information architecture and UX prototypes for the complete site. For the digital design of a responsive, mobile friendly website, No Chiefs worked in collaboration with Nine Sixty to build a content-managed system for the new content platform.

content Strategy & PUBLICITY

The editorial tone of voice and direction of Nation of Billions was developed by No Chiefs to provide a platform for real conversations. Marium Raja as Editor-no-chief of Nation of Billions has carefully curated an editorial team of young writers, photographers and videographers and film makers.  With over 50 British based photographers, writers, videographers, stylists and presenters, Nation of Billions features interviews, photoshoots, live coverage and AAA coverage across its website and YouTube channel. Developing multiple channels and native content partnerships, NO CHIEFS created a social content plan across multiple social media channels distributing original photographic and video content on social media which generated coverage across the music and entertainment media.    

commercial partnerships

Native Brand Partnership campaigns include Q&A events, Pop-up shops, Instore events, Video campaigns, Photoshoots and Documentary. Our partners include The British Science Association, G-Star Raw, ADYN, BoxPark and more. Our services include consultation on Youth Market Research & Audience Insights for developing Brand Strategy.